Developers
Performance
matters.
Platform
OUR
DEVELOPERS & LANDLORDS
New Development / Multifamiily
Sales, Leasing & Consulting Services
The Krantz + Krantz Team has a unique Development & Portfolio Marketing division that advises developers on ground-up condominium and rental developments from the pre-development phase to the marketing and sale or lease-up of new units. We offer valuable insight at every stage from a unique blend of "boots on the ground" information combined with a deep data-based market perspective to ultimately help create demand for the units.
Comprehensive market analysis
Pre-development consulting
Architectural design & floor blocking
Targeted marketing campaigns
Apartment & floor plan design
Amenity design & programming
Sale/Lease Inventory management
Resident retention / CRM
For more information on our Developer & Portfolio services, download the Krantz + Krantz brochure, featuring case studies, project highlights, testimonials, and more.
D O W N L O A D
OUR
Results
CASE STUDY
10 Lenox Avenue
Condo Redevelopment / Central Park North / 29 Units
CHALLENGE
We were brought in to revitalize sales after the previous agent struggled to sell the remaining units.
KRANTZ SOLUTION
Our team re-evaluated the pricing strategy, launched a broker and buyer incentive program, and refreshed the property's branding, outreach, and model units.
RESULTS
This comprehensive strategy resulted in the new model unit selling within a week of the launch. The remaining units followed suit, all selling out swiftly after the strategic changes were implemented.
CASE STUDY
11 Hancock Place
New Development / Morningside Heights / 71 Units
CHALLENGE
This first-of-its-kind development in Harlem aimed to set an unprecedented 25% premium per square foot (PSF) compared to similar projects, all without any tax abatements for buyers.
KRANTZ SOLUTION
To reach an expanded buyer pool, our team deployed a strategic marketing campaign with brand ambassadors who were deeply knowledgeable about the property. They focused on attracting buyers beyond Harlem, enhancing awareness, and reshaping the area's perception. This project was also a trailblazer in Upper Manhattan, boasting a full-time sales office.
RESULTS
Our innovative approach not only redefined the downtown aesthetic in Harlem but also expanded the buyer pool significantly. We successfully achieved a PSF 25% higher than any other existing comparable property – a remarkable feat without any tax abatements or economic incentives.
CASE STUDY
111 Fulton Street
Condo Redevelopment / FiDi / 504 Units
CHALLENGE
We took over the sales and marketing after the previous team's removal, facing a lack of on-the-ground intelligence and challenges in a challenging market.
KRANTZ SOLUTION
By doubling up on our ground-level efforts, the Krantz team enhanced sales prospecting, secured new buyers, and successfully shifted the property's perception.
RESULTS
Our dedicated and strategic approach led to a full sell-out within 18 months, marking a significant turnaround in the property's performance.
CASE STUDY
92 Morningside
Luxury Rental / Morningside Heights / 48 Units
CHALLENGE
The developer’s goal was to achieve premium rents for oversized units in a market saturated with similar Beaux-Arts architecture.
KRANTZ SOLUTION
Collaborating with developers and architects, we meticulously designed each unit's floorplan for maximum space efficiency. Our team also transformed every available space into desirable amenities, including a children's playroom, library lounge, and a full-service fitness center, catering to families in the East and West Sides of Upper Manhattan.
RESULTS
Our approach led to the building leasing up at the highest rents ever achieved north of 110th Street, a testament to our innovative strategy and market insight. The property continues to be part of the Krantz management portfolio.
